Jollibee

IMG_8068On a recent Sunday, The Gastronomer needed to get caught up on the virtual world, so we drove around District 4 looking for a free WIFI spot. After the local coffee shop let us down, she suggested that we try the Filipino burger chain Jollibee. I feel obligated to eventually sample each of Southeast Asia’s attempts at American-style fast food—plus Jolli’s mascot blows Ronald McDonald out of the water—so I agreed.

I stood at the counter weighing my options for some time. Jollibee’s combo meals are slightly cheaper than Lotteria’s (the current leader in the Vietnamese fast food market), and their hamburger looks equally unappetizing. Other menu options included hot dogs, soft serve ice cream, and spaghetti with marinara sauce. Four boys at a table next to us ordered the latter, and it looked terrible—straight out of a bad elementary school cafeteria.

IMG_8071The most appealing possibility by far was the fried chicken, available in several forms. I settled on the original style chicken tenders. I didn’t particularly want a soda, so I initially ordered only tenders and French fries (in evaluating a new fast food restaurant it is absolutely essential to sample the fries), only to find that adding a drink would actually decrease the price of my meal. Go figure—I have a feeling the portion of fries included with the combo meal may be tinier than the smallest bag one can order by itself, or maybe logic just can’t explain it. Fortunately I took seven semesters of economics in college, so I knew what to do.

The fries and Pepsi came out first. This was a good sign, evidence of the fact that fast food restaurants here actually make most of the food to order. I dug in—the fries resembled the classic fast food fry in look and texture, but they arrived only lukewarm and were barely seasoned. In this situation a large dose of ketchup can usually save the day, but sadly none was provided; instead I received a dish of Vietnamese chili sauce. This is probably just fine with most of their customers, but I don’t really like the stuff. Perhaps the most vital Vietnamese phrase I’ve learned so far is “dung cho ot.” I barely dipped the tip of each fry in the sauce and tried to strike a balance between blandness and unpleasant chili flavor.

IMG_4011At this point, I was not enjoying myself and kind of resented The Gastronomer for bringing me there and bamboozling me into buying something so she could surf the web. Fortunately, the chicken tenders arrived hot and crispy. I bit into one and found them slightly superior to the version served in stadiums and arenas across America. This may not sound like high praise, but those trans-fat-soaked babies are pretty damn good. Like nearly all meats in Vietnam, the Jollibee tenders were scrawnier than those back home, but I found them to be quite satisfying and flavorful enough to enjoy without the addition of chili sauce. I even convinced The Gastronomer to try a bite, and she admitted to enjoying the garlicky seasoning.

Will I return to Jollibee? Most likely not—I’ve trained myself to distrust fast food, and I can still get a better deal on fried chicken from a Vietnamese place. However, in a pinch one could do much worse than their chicken tenders. I expect the spicy fried chicken is tasty as well. Stay tuned for comparisons with the competitors.

Jollibee
Multiple locations in HCMC

5 Responses to “Jollibee”


  1. 1 Matthew

    “Fortunately I took seven semesters of economics in college, so I knew what to do.” Ha ha ha! You _are_ a clever chap. Nothing personal, but is it just me or is there a soccer ball stuck to your leg whilst you befriend that jolly bee?

  2. 2 Ben

    What is with the small serving portions of fries in Vietnam? I get the feeling they lovingly craft each individual fry by hand.

  3. 3 juli

    You say this is a chain?
    It can’t be the same jollibee that also resides in Hollywood can it?

  4. 4 Astronomer

    I finally got my account working properly on the new website, so I can respond to comments now. Hooray!

    Matt - Very observant of you. Don’t know how that got there…
    Thanks so much for all your help with the site.

    Ben - If these were crafted by hand, it was a waste of their time. I think the portion size just reflects what people expect right now–they haven’t yet learned to crave 600 calories of deep-fried potatoes in a single meal.

    Juli - I did a little research on the internet, and you know what… I think it is the same! Crazy. It’s from the Philippines, and it’s taking the world by storm. I actually can’t quite believe that it can survive in America, but maybe the menu is different than in Vietnam.

  5. 5 Jollibee Philippines

    Jollibee is the largest fast-food chain in the Philippines…Though its main competitor is McDonald’s, still, Jollibee leads…
    You may visit Jollibees website at http://WWW.JOLLIBEE.COM.PH

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