My first run-in with Cool Haus was on a breezy June evening outside the Echoplex. The cats from VendrTV were shooting a webisode and invited The Astronomer and me to come by and say hello. Since we had just finished a dreamy multi-course tasting at Providence, we weren’t exactly in the mood for ice cream sandwiches—not even ones designed and imagined by architects. Instead, we chatted it up with Natasha Case and Freya Estreller to learn more about the quirky wonder that is Cool Haus.
Cool Haus is the first project under Natasha and Freya’s company that explores the intersection between food and architecture. After purchasing and revamping an old mail truck found on Craigslist, the gals launched Cool Haus at the Coachella festival. Since then, Natasha and Freya have been traveling around our fair city bringing ice cream sandwiches to the masses.
I caught up with the awesomely aluminum Cool Haus truck in Venice a few weekends back, along with The Astronomer, his sis, and our friend Laurie. A couple things have changed since we last met. Most notably, all of Cool Haus’ ice creams and cookies are now being outsourced—Milk takes care of the ice creams, while a vendor for Trader Joe’s bakes the cookies. Both producers use recipes developed by Cool Haus. Also, edible wrappers are no longer optional and are included with every ice cream sandwich.
For my first-ever Cool Haus creation, I chose a sugar cookie roof and a chocolate cookie floorboard.
My ice cream sandwich arrived in an edible, potato-based wrapper. Art Mortimer’s mural that appears on the side of The Brig was printed on it in edible ink. Considering the Cool Haus truck was parked on The Brig’s lot, I found the artwork very appropriate.
A palatable ice cream sandwich is dependent upon two factors, the texture of the cookie and the quality of the ice cream. On both fronts, Cool Haus came through like a champ. The cookies were firm and not overly crunchy, while the ice cream brought the bulk of the flavor. On a hot summer day, Cool Haus is just what I want.
A piece of advice—to avoid soiling your threads, hold the sandwich far from your person and bite with caution. If things get messy, hand sanitizer is always available on the back of the Cool Haus truck.
Follow Cool Haus on Twitter @COOLHAUS.