Mar 2009

Sprinkles Cupcakes – Los Angeles (Beverly Hills)

I’ve been wanting to sample a Sprinkles cupcake ever since I moved into town, but never found myself in the neighborhood. Believe it or not, I don’t have any business to conduct in Beverly Hills—shocking, I know.

One Saturday not too long ago, I finally had reason to hit up Brandon and Brenda’s old ‘hood—dinner at The Bazaar by José Andrés. Since I don’t find myself in Beverly Hills very often, I decided to make a day of it. The Astronomer and I kicked off our 90210 adventure with his and hers Botox injections, then we headed to Rodeo Drive and nearby Kitson to shop for our new spring wardrobes; lastly, we swung by Sprinkles Cupcakes for a pre-dinner snack.

As we approached the famed sweets shop, The Astronomer and I were greeted by a lengthy line of enthusiastic cupcake fans. Any fear that I previously expressed about the cupcake trend coming to a halt completely vanished at this moment.

I must admit that I felt like a tool standing in a thirty-minute line for a measly cupcake. To add insult to injury, the man in front of me was sporting acid-washed True Religion jeans and carrying a small dog.

As soon as we purchased the goods—a Cinnamon Sugar ($3.25) and a Vanilla Milk Chocolate ($3.25)—we quickly fled the trendy-meister scene. The Astronomer and I escaped to a peaceful park to enjoy our sweets.

The Astronomer ordered the Cinnamon Sugar cupcake. The Sprinkles employee made doubly sure that The Astronomer was aware that the cupcake did not contain any frosting before filling his order. Ha!

The lightly spiced buttermilk cupcake came dusted with cinnamon and sugar. Unlike yours truly, The Astronomer prefers his sweets on the mild side, so this one suited him perfectly. I stole a few bites of the colorful sugar discs that topped the cupcake, but they didn’t taste as good as they looked. The actual cake, on the other hand, tasted outstandingly fresh with clean and delicious flavors. Winner!

I ordered the Vanilla Milk Chocolate cupcake, which consisted of a Madagascar bourbon vanilla cake frosted with fudgy milk chocolate cream cheese and adorned with rich chocolate sprinkles from France. There sure are a lot of “food miles” on this cupcake.

After hearing and reading so much hype surrounding Sprinkles Cupcakes, I arrived with sky-high expectations. The Vanilla Milk Chocolate cupcake met and exceeded my expectations—I was sighing and swooning with every bite.

The cupcake’s texture was ideal—not too dense and not too insubstantially fluffy. The frosting was just sweet enough with the cream cheese accenting the chocolate flavors. The sprinkles were awesome and bursted with chocolaty goodness. The ratio of cake to frosting to sprinkles was perfect. I am officially on board the Sprinkles bandwagon.

Who loves Sprinkles? We do.

POWER RANKINGS

Sprinkles Cupcakes > Dots Cupcakes > Vanilla Bake Shop > Crumbs Bake Shop > Auntie Em’s Kitchen > Yummy Cupcakes > Violet’s Cakes.

—

Sprinkles Cupcakes
9635 South Santa Monica Boulevard
Beverly Hills, CA 90210
Phone: 310-274-8765

Mar 2009

In Defense of Food – Michael Pollan

About: In his hugely influential treatise The Omnivore’s Dilemma, Pollan traced a direct line between the industrialization of our food supply and the degradation of the environment. His new book takes up where the previous work left off. Examining the question of what to eat from the perspective of health, this powerfully argued, thoroughly researched and elegant manifesto cuts straight to the chase with a maxim that is deceptively simple: Eat food, not too much, mostly plants. But as Pollan explains, food in a country that is driven by a thirty-two billion-dollar marketing machine is both a loaded term and, in its purest sense, a holy grail. The first section of his three-part essay refutes the authority of the diet bullies, pointing up the confluence of interests among manufacturers of processed foods, marketers and nutritional scientists—a cabal whose nutritional advice has given rise to a notably unhealthy preoccupation with nutrition and diet and the idea of eating healthily. The second portion vivisects the Western diet, questioning, among other sacred cows, the idea that dietary fat leads to chronic illness. A writer of great subtlety, Pollan doesn’t preach to the choir; in fact, rarely does he preach at all, preferring to lets the facts speak for themselves. From Publishers Weekly.

My Thoughts: As anticipated, In Defense of Food was a great read. Pollan’s voice is clear and concise, while his arguments are logical and well-laid out. Rather than spend several paragraphs here writing about how much I agree with the man and his words, I think it’d be more useful to focus on the real changes that eaters like you and me can make in our daily lives in order to become more mindful omnivores. These steps toward a collective change are discussed in the final third of In Defense of Food. After I wrap up a book, I’m usually quick to start another, so this list is a way of distilling and remembering Pollan’s most important lessons.

  • Avoid food products containing ingredients that are a.) unfamiliar, b.) unpronounceable, c.) more than five in number, or that include d.) high fructose corn syrup

Most of the packaged foods that I consume come from Trader Joe’s and almost always adhere to rules A through D.

  • Avoid food products that make health claims

There was definitely a time in my life when I considered foods boasting health claims superior to those without, but now I understand that they’re just a clever marketing ploy.

  • Eat mostly plants, especially leaves

Did you know that scientists can find antioxidants in practically every fruit and vegetable? Just eat “mostly plants” and good health will follow.

  • Eat grass-fed beef

One of these days, I’m gonna purchase a whole grass-fed cow from an indie farmer just like The Astronomer’s mom does. Until then, no grains for my moo.

  • Eat like an omnivore

I’m more or less a creature of habit so eating a varied diet doesn’t come naturally. These days when I go produce shopping, I always try to purchase a foreign vegetation like tomatillos or prickly pear cactus fruit in order to expand my food horizons and recipe repertoire.

  • Eat well-grown food from healthy soils

Foods grown in healthy soils are packed with more goodness (i.e. flavor and nutrients). Pollan’s research uncovered that a modern day apple has a third less nutrients than an apple produced before the agro-industrial complex took hold.

  • Eat wild foods

Plants and animals that are given room to breathe and roam are not only tastier, but healthier too.

  • Pay more, eat less

It was interesting to read that Americans spend a smaller proportion of their incomes on food than other developed nations. When it comes to feeding ourselves, focusing solely on bang per buck has resulted in a nation of overweight individuals lacking discerning tastebuds.

  • Eat meals, not snacks

‘Nuff said.

  • Consult your gut rather than external clues

I try my best to stop eating when I feel full rather than when I’ve cleaned my plate. My cross country captain in college always said, “Listen to your body.”

  • Eat slowly

I find that food tastes so much better when it’s not scarfed down. Meal times are probably the most relaxing parts of my day, so I try to make ’em last a good long while. 

  • Cook and plant a garden

I cook often, but my garden is non-existant. I hope to start planting herbs in the near future. I can’t wait to make mixed herb pesto on a regular basis.

(more…)

Mar 2009

Orange Berry Muffins

Who is Dorie Greenspan and why does everyone bake with her on Tuesdays? It wasn’t until I picked up Baking: From My Home to Yours at the library that I finally understood what these baking bloggers were getting so riled up over. The first Dorie recipe that I tackled were these simple, light, and satisfying Orange Berry Muffins. While the recipe calls for 400 degrees and 22-25 minutes, I’d suggest lowering the temperature to 350-375 because my muffins were overly browned on the bottoms and sides. Other than that minor tweak, this recipe’s good to go.

  • Grated zest and juice of 1 orange
  • About 3/4 cup buttermilk
  • 2 large eggs
  • 3 tablespoons honey
  • 1 stick (8 tablespoons) unsalted butter, melted and cooled
  • 1/3 cup sugar
  • 2 cups all-purpose flour
  • 2 1/2 teaspoons baking powder
  • 1/4 teaspoon baking soda
  • 1/4 teaspoon salt
  • 1 cup blueberries – fresh, preferably, or frozen (not thawed)
  • Decorating sugar, for topping (optional)

Center a rack in the oven and preheat the oven to 400 degrees F. Butter or spray the 12 molds in a regular-size muffin pan or fit the molds with paper muffin cups. Alternatively, use a silicone muffin pan, which needs neither greasing nor paper cups. Place the muffin pan on a baking sheet.

Pour the orange juice into a large glass measuring cup or a bowl and pour in enough buttermilk to make 1 cup. Whisk in the eggs, honey and melted butter.

In a large bowl, rub the sugar and orange zest together with your fingertips until the sugar is moist and the fragrance of orange strong.

Whisk in the flour, baking powder, baking soda and salt. Pour the liquid ingredients over the dry ingredients and, with the whisk or a rubber spatula, gently but quickly stir to blend. Don’t worry about being thorough – the batter will be lumpy and bubbly, and that’s just the way it should be. Stir in the blueberries.

Divide the batter evenly among the muffin cups.

Bake for 22 to 25 minutes. If you want to top the muffins with decorating sugar, sprinkle on the sugar after the muffins have baked for 10 minutes. When fully baked, the tops of the muffins will be golden and springy to the touch and a thin knife inserted into the center of the muffins will come out clean. Transfer the pan to a rack and cool for 5 minutes before carefully removing each muffin from its mold.

Makes 12 muffins.

Recipe from Baking: From My Home to Yours by Dorie Greenspan