Thanks to Chef Richard Blais, molecular gastronomy and fancy hamburgers, two of the restaurant world’s most exciting trends, can now be found down South. After the success of Blais’ original Flip Burger Boutique in Atlanta, a second location was opened in Birmingham late last year.
I initially found the idea of a burger “boutique” kind of laughable, but once I saw where it was located—within a mega suburban strip mall and next door to Juicy Couture and Gloss Premium Denim—it all made sense. Now, if this isn’t an agglomeration economy designed with the painfully hip and sassy in mind, I don’t know what is.
Chef Blais, who was the runner-up on season four of Top Chef, is trained in classic French cookery but likes to dabble in modern techniques as well. He has studied under culinary luminaries Thomas Keller, Daniel Boulud, Alice Waters, and Ferran Adria.
At Flip, the humble hamburger is transformed from a grease bomb into an edible work of art. “We only have two rules,” said Chef Blais in an interview with The Birmingham News. “One is that whatever we call a burger has to be ground. That doesn’t have to be beef. It can be another meat or it can be vegetable or it can be seafood. The other rule is it has to be served on a bun.” With chorizo, lamb, and crab sharing menu space with Wagyu beef, the restaurant fully lives up to its slogan “Fine Dining Between Two Buns.”
Designed by Atlanta-based architecture and design firm ai3, Flip’s dining room features communal seating and “padded cell” booths. The stylish layout and chic vibe reminded me of the Stephen Starr restaurants I used to frequent in Philadelphia.
The Astronomer, Rosalind (The Astronomer’s sister), Miho (The Astronomer’s high school friend), and I stopped in for lunch during Flip’s second week of operation. We were also joined briefly by Sara, a high school classmate of Rosalind, Miho, and The Astronomer, who is currently working in Flip’s kitchen.















