Inventive sweets that aren’t too sugary are what it’s all about at this Downtown bakeshop. The lovely lady behind the operation is Sharlena Fong, a one-time New York City consultant who left the corporate world to pursue her true passion: desserts.
After refining her palate and techniques at Eleven Madison Park, Per Se, and Bouchon Bakery in New York City and at Nickel Diner in Los Angeles, she teamed up with Dennis Hunter and James Gonzales to open Semi Sweet Bakery.
My first visit to the bakery coincided with an early morning photo shoot. I’d been snapping away since the wee hours and wanted nothing more than to be comforted and re-energized with a suite of sweets.
Quite predictably, I zeroed in on the doughnuts first. Semi Sweet’s cake doughnuts are baked rather than fried, and the results were damn good. The “Strawberry Shortcake” had a delicate crumb and terrific texture; I didn’t miss the deep-fried oil bath one bit. Fonuts: take note.









